Apostrophe Magazine

Apostrophe is a quarterly magazine for people with developmental disabilities who are overcoming ‘can’t,’ ‘shouldn’t,’ and ‘don’t’ in their lives. Publication began with the Summer (July-September) 2008 issue.

Visit Apostrophe’s website.

Understanding People

For over 30 years, AWARE Inc., the publisher of Apostrophe, has been involved in the lives of people with intellectual disabilities, providing jobs, opportunities and resources.

Why Apostrophe?

In 1974, Frank Zappa wrote and performed “Stinkfoot,” a song about a man talking to his dog. The man is stunned when the dog talks back to him. “But you can’t talk!” the man says, staring in disbelief. The dog replies that, he talks all the time even in the face of all the apostrophes thrown his way: can’t, shouldn’t, wouldn’t, won’t, and don’t.

People with intellectual disabilities face the same challenges. Too often they are told what they can’t or shouldn’t do. Apostrophe emphasizes what they can do. We’ve learned an important lesson. People who depend on others for success constantly deal with advice, directives, cost plans, state regulations, family pressure, societal ignorance. That can cloud even black and white questions like where to apply for a job. Regardless of disability, everyone deserves the same options.

Making the Connection

Finding a good restaurant. Getting a job. Shopping for a cell phone. Buying your first home. People with intellectual disabilities often have been left out of these decisions. Apostrophe gives them the information they need to make these choices for themselves.

The American Dream Belongs to Everyone.

Americans are eager to be part of the popular culture. Apostrophe readers are no different.

Since 1976, AWARE has presented options to people. Over time, it has grown into Montana’s largest human service provider because of the choices it gives consumers. The resources and friends gained through our long service history lend credibility to this project. AWARE has built relationships with doctors, teachers, government officials, businesses, authors, artists, and, most importantly, the people we have served. These relationships go far beyond simply “doing business.” They define the way that a small non-profit organization can turn into an indispensable advocacy network.

Presenting people with options to make informed decisions will always have a place in the world. Some people find themselves in situations where they are told that they can’t or shouldn’t do what everyone else does every day. Addressing their desire to access information that affects their lives in a simple, non-judgmental way is what Apostrophe is all about.



Jacquie Peterson
406.563.8117 ext. 54
406.491.2057 (cell)
Email: subscribe@apostrophemagazine.com

Business Operations

Bryon Higgins
406.563.8117 ext. 15
Email: bhiggins@aware-inc.org

In each Issue …

* Cover story – Personal Feature

* Letters to the Editor

* Bookmarks – Reviews of music, movies, books, and restaurants.

* Health & Fitness – Articles on health and wellness.

* Home & Garden – relevant, low and no-cost tips for independent living.

* Fashion – Fashion and grooming.


The Market

* More than 16,000 Montanans – two out of every 100 people – have a developmental disability. Although people with developmental disabilities may need support, they have capabilities, competencies and preferences that deserve respect.

* More than 3,000 professional service providers help Montanans affected by developmental disabilities achieve and improve independence, productivty and inclusion in the community.

* The state of Montana generally serves about 4,000 people affected by developmental disabilities and has slightly fewer than 500 awaiting services.

* There are magazines for ADD children, diabetic children, people with asthma, but none like the proposed Apostrophe. – Dr. Samir Husni, aka “Mr.Magazine,” Chair of the Journalism Department at the University of Mississippi. He is also Professor and Hederman Lecturer of Journalism.